Each week we'll sell 2 different T-Shirt designs in a battle against each other. The design that sells the most wins the battle and the results are posted on our blog, newsletter and social media.
We currently receive 700k visits a month to our landing page at shirtbattle.com and 40 new email subscribers a day. We plan to launch to about 4k subscribers at which time things should really get interesting.
With our traffic we're expecting that to add up quickly.